First Class Honours
Social Circle
4th Year, 2024
Shortlisted for 'Craft & Making' award from Interior Educators
Social Circle in an urban living room that aims to bring the Dundee community back to the heart of the City Centre.
The living room is often considered the heart of any home - where people can unwind, socialise, and feel comfortable. However, what does it mean to incorporate the essence of a living room into urban settings? Social Circle looks to bring domestic elements into the urban environment to spark curiosity within city dwellers and initiate conversation within the community. It provides a free social space for communal expression, meeting the need for a welcoming and inclusive gathering place in the city.
The Social Circles design is located in Dundee City Square, outside the Caird Hall and adjacent to the Overgate Shopping Centre. Due to the rise of online shopping and the detrimental effects of COVID-19, footfall within city centres has dropped significantly. This is why city centres must develop new ‘destinations’, such as the Social Circles design, to attract people back.
Final Design Board
Concept Video
1:1 Build of Sit-Tee section of the design
Knot Ties
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The Build
Metal Work
Wood Work
Instalment
Final Scale Model 1:25
Sketch Models
Final Design Visuals
Visual Interactions
Visual segments renders
Communication and emotions diagram from the people in the Visual segment renders
Magazine Glimpse
Living Room Communication Analysis
Graphic Analysis
Graphic Analysis Model
Living room settings used for the analysis
User Engagement
I asked people to "build their own living rooms" to gain insight into the needs and wants of the intended users.
Movement
To gain a better understanding of people’s movements and interactions in the city centre, I conducted a thorough analysis through the use of photography and video. the visuals below are a visual graphic of findings.
OTHER
POSTS
Amy Morris: Interior Design Graduate